Toby – King of Thobes

By Al-Nadi at July 8, 2011 | 13:51 | Print

Saudi Arabian designer Hatem Alakeel is today one of the most applauded designers of Arab fashion designers in the World. Through his designer clothes “Toby”, he has reinvented the Thobe as a fashion icon introducing in his models  a perfect  balance between this traditional Oriental outfit and the latest trends.

Toby by Hatem Alakeel is the brainchild of Saudi Arabian designer & spirit of fashion and the label has captured the Zeitgeist of our times & catapulted the beloved thobe onto the international fashion radars all over the globe.

Growing up between Jeddah, Europe and the US, Hatem Alakeel specializes in men’s traditional robes and shirts, yet there is nothing traditional about these highly crafted fashion items. While retaining the established feel of the classic thobe, Toby by Hatem Alakeel aims to create highly individual and stunningly tailored lines from the best materials on the international market. Toby by Hatem Alakeel represents the true epitome of fashion fusion and the man behind the vision has taken the traditional thobe to newer greater heights.

Toby by Hatem Alakeel’s exciting approach to traditional wear fuses modern, traditional and international elements with many fun surprises creating his unique signature look which are the hallmarks of the brand which his audience have come to love, expect, await and applaud.

 

Hatem Alakeel gained unrivaled fashion experience on an international scale by working with & advising some of the world’s most prestigious global brands. Hatem has designed for such global icons as Mattel’s Barbie, Evian, Toyota, Fairmont, Rosewood and the Raffles Groups to name just a few.

He draws inspiration from a variety of sources but at the top of his list would be His Heighness King Abdullah, his mother, brother and nephew as well as old movies, philosophy, art (such as Warhol & Matisse) music, animals and nature are all abundant sources of inspiration. By juxtaposing different cultures and design aesthetics, he creates a rich and exciting fashion fusion.

His designs can be found at his Jeddah Boutique on Prince Sultan Street (next The Fist statue) and in Dubai’s Boutique One’s MOE & JBR locations.

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